In Winston Salem, NC, when she was 25 years old, she became the General Manager and Executive Vice President of WAAA-AM.

She then purchased WAAA-AM when she was 26 years old. She started a Dr. Martin Luther King Jr. celebration In Winston-Salem (MLK Noon Hour) in which she played speeches by Rev Dr King, five years before the holiday became official.
Who is this? Her name is Mütter D. Evans.

Mütter Evans was interviewed by The History Makers on August 15, 2014

Radio station owner Mütter D. Evans was born in Williamston, North Carolina to Dallas Bryant and Mable C. Evans. Evans was raised in the late 1950s in rural eastern North Carolina. In 1971, she enrolled in Wake Forest University in Winston-Salem, North Carolina.

While there, she worked at the university’s radio station, and in her junior year, she was hired as an intern for the WAAA-AM radio station in Winston-Salem. She graduated from Wake Forest University in 1975 with her B.S. degree in speech communications and theatre arts.

Upon graduation, Evans returned to WAAA as its news and public affairs director. In three years, she was promoted to executive vice president and general manager, with an option to buy the station.

In 1979, Evans purchased WAAA from Media Broadcasting Corporation for $1.04 million, making her the youngest and second African American woman to own a broadcast property in the United States.

She also initiated the Annual Noon Hour Commemoration of the birthday of Dr. Martin Luther King, Jr. in Winston-Salem, five years before the first national holiday. The commemoration is one of the oldest Dr. Martin Luther King, Jr. memorial events in the United States.

Evans, who also served as president and general manager of WAAA, sold the station in the 2000s. She later established Mütter D. Evans Communications, a firm that provides assistance in the areas of management, marketing, and public relations.

In addition, she served as an adjunct instructor at Winston-Salem State University, where she taught courses in mass communications for over a decade.

Evans wrote a retrospect essay for the History of Wake Forest University, Volume V, 1967-1983 and was featured in the book Jewels: 50 Phenomenal Black Women Over 50 by Michael Cunningham and Connie Briscoe. She served on the governing council of the Quality Education Institute, and on the Business Advisory Council of Winston-Salem State University.

Evans has also served on national or local boards for the Quality Education Academy, Arts Council, United Way of Forsyth County, Triad Cultural Arts, Winston Lake Family YMCA, American Red Cross, Wake Forest University Alumni Council, and the Winston-Salem State University Foundation.

She was also a charter board member and graduate of Leadership Winston-Salem, and a member of the National Association of Black Owned Broadcasters for many years.

She has received awards from the City of Winston-Salem, Phi Beta Sigma Fraternity, Delta Sigma Theta Sorority, Liberian Organization of the Piedmont, New Bethel Baptist Church's Race and Progress Committee, Alpha Mu Sigma Chapter of Sigma Gamma Rho Sorority, Inc., Rho Zeta Chapter of Zeta Phi Beta Sorority, Inc., the Winston-Salem Human Relations Commission, the Winston-Salem NAACP, Winston Lake YMCA, the United Negro College Fund, Morehouse College and Clark-Atlanta University.

Evans has been named “Woman of the Year” by the Winston-Salem Chronicle, and was included as one of Black Enterprise magazine’s “30 Up and Coming Young Leaders.”

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Second article:
Busta Brown with The Chronicle in Winston-Salem, interviewed Mutter Evans on March 1, 2018

It was 1979 when a 26 year old was in Winston-Salem, North Carolina, making history as the second African-American woman to purchase a radio station. Her name is Mütter D. Evans.

“Life is series of things that unfold, and if you script everything, you’ll miss out on opportunities.”

That was Evans’ reply when I asked if she was afraid or reluctant to take on the responsibilities of owning a radio station like WAAA, which first began broadcasting in 1950. The station was rare at that time in the Deep South, because it had a white owner that catered to a mainly black audience.

By 1979, WAAA-AM was well established in the black community. “I started working at the station in 1974 as a part-time on air personality.” While on the air, she was a student at Wake Forest University with an opportunity to work full time at WGHP-TV as a news reporter after she graduated. Evans wasn’t comfortable with the invasion of privacy that came with being a TV personality.

“That is what impacted me the most to make the decision to go into radio. That deviated me from what I wanted to do most.”

The future radio owner said she wanted everything that came with doing TV, “But not at the expense of my privacy.” She decided to work at WAAA full time, and at age 25 became the general manager and executive vice president. “The owner of the station, Bob Brown, said to me, if and when I decide to sell the station, I will give you first rights of refusal.”

At first she hesitated. “After taking the weekend to think about it, I thought, what I have to lose. If I fail, I could pick myself back up.” Evans was young, yet bold and unafraid to step into what has always been a man’s world. “It was fast moving and I was a sponge, taking it all in.”

Her boss told her that opportunity doesn’t always come when you’re ready, so when the time came to purchase WAAA, “I took it.” I asked if she was intimidated by an all-male board. “No,” she said. I asked why not. “It’s just the stuff I was made of,” she said.

Six months later, Mütter D. Evans made history. “I wasn’t afraid not to make it. I am self assured about who I am. I was told I was too young, I was told I had no husband to co-sign and I was told a black woman can’t succeed at this.”

Evans took the challenge head on. “I dare you tell me what I can’t do. The only two people that could tell me I couldn’t do something were my mom and dad; and they didn’t.”

Under her leadership, WAAA reached new heights and created radio legends. She put a promotion team together and the station became the heart of the black community. There were billboards of the on air personalities all around the Triad. They became local superstars. “I’ve been blessed to work with a lot of great people.

I wasn’t eager to shine; I surrounded myself with folks that knew the business and had something to contribute. That was the key to our success.”

WAAA has always been established in the black community, but under Evans’ leadership, it became the voice. During the 1980s, Winston-Salem had not yet recognized the King Holiday, so she used the power of the microphone to rally the communities together, and started a yearly event to bring awareness that The Queen didn’t celebrate The King Holiday.

“I started it five years before the holiday. We aired Dr. Martin Luther King’s speeches every Sunday morning at 9:30.” As of this past January, Evans event celebrated 38 years.

Source:
https://www.thehistorymakers.org/biography/m%C3%BCtter-evans

Source: http://www.wschronicle.com/.../mutter-evans-blazes.../